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Buco J24 Black Horsehide Leather Motorcycle Jacket
BUCO J24 Horsehide Leather Motorcycle Jacket
 (shown w/ Optional NOS 1950s Crown Zipper @$250.00)

Buco J24 Regular Zipper Lining Configuration

One definition of folk art might be a marriage of craft and personality. Folk art communicates the individual, the idiosyncratic, the homespun. Frequently classic motorcycle jackets were lavishly and imaginatively adorned with a wide assortment of studs, rhinestones, geometric shapes, domes, etc. The Joseph Buegeleisen Company sold decorative hardware under the Buco brand name as part of its extensive motorcycle accessory line to retailers. Collectors revere surviving original Golden Age motorcycle jackets that have been so personalized. (The second Tanaka book has fantastic examples.) Authentic owner-customized ones are always fairly rare but factory-rendered Custom order extravaganzas, as the Buco seems to have been in 1953-56, rarer. Several elaborate, stunning examples of jeweled, studded Buco J24 Horsehide Motorcycle Jackets exist. We had one twenty five years ago but condition was so poor we let it go. That one had a plaid cotton lining as well as, ugh, replacement YKK zipper.

As both technical and artistic challenge, LOST WORLDS wanted to do this J23 variant for years, but it took time to source and manufacture the correct hardware. For example, originals use plastic rhinestones, ours genuine Swarovski. All fittings on originals were stampings. We use die cast parts wherever possible.  Despite the qualitative refinement the look and aura of original Custom J24 fittings are fully preserved. Enhanced. Just look at this jacket.

The result a different kind of marriage: peerless, awesome LOST WORLDS artisan-grade build quality and materials wedded faithfully to the classic Buco J24 design. Taken to a certain extreme, a beautiful, artistic one, OUR extreme. There's wonderful balance in the way Buco (we think it was Buco) customized. Detailed but not gaudy. Understatedly overstated. The stones 'n' studs are symmetrical accents, nothing too much. Our version ups the ante significantly. It takes a full work day for our craftsman to measure, eyeball and install the fittings before any sewing takes place. Most are installed during pre-production, others during.

What emerges is a kind of folk art. Artisanship with a fantastic, heady whiff of self-invention, the 1950s man of the road as himself mechanical component, man and machine united. There's  whimsy too, but not camp or kitsch, rather dash, masculine confidence (where has essence been subverted to?).  And sometimes, rarely, more is less. Like here. We're used to hearing the opposite. You judge a jacket, for example, by its presence and lack of silliness. A jacket has to speak and the customer have ears. Most jackets we see these days work by an awful ventriloquism -- someone telling you, for his own reasons, commercial or ego (blog queens), what's good, what's authentic, etc., about some jacket, but the jacket's mute, limply, flimsily propped up there, like something beached. Sadly, most people seem ill-equipped to appreciate true Americana like the Buco, forget the price. One needs an eye for what's real. Most people couldn't know real if you put it in their cup holders.  Of course what's real about something like the Custom Buco J24 is that it communicates the mythic. Myth and dream, whereby this jacket achieves iconic status.

"The J24 looks so awesome on me. Simply great"
Taiwan, ROC

"I received the jacket. Absolutely dazzling. Thank you"
Long Beach Wa.


Bugeleisen Buco J24 Black Horsehide Leather Motorcycle Jacket

Buco J24 1950S Horsehide Leather Motorcycle Jacket


 NOS 1950s Hunters Plaid Wool Lining/ NOS Crown Zippers/ Stud-and-Diamond Horsehide Pulls

Vintage Horsehide Motorcycle Jacket

Vintage Buco Motorcycle Jacket

Buco J24 Black Horsehide Leather Motorcycle Jacket

 Buco J24 Custom
Black Goatskin 



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